The color you need,Ameli will find it
For someone wearing makeup for the first time,and for a makeup artist alike,Ameli is easy.Ameli exists not for someone special,but for everyday makeup for everyone.
- ‘What should I wear tomorrow?’
- ‘The empty space on my face feels too wide…’
- ‘I want to wear blusher well, but my flushed skin makes it hard’
- ‘Will this color suit me?’
Whenever makeup is the question,Ameli offers an answer
A place where one color becomes thousands of stories,and one product becomes a different answer for each person.
An ordinary given name that starts with the letter a —
Ameli exists not for someone special,but for everyday makeup for everyone.
About400colors
and the answer you were looking for is among them
Colors Ameli has developed with professional know-how since 1996.The answers Ameli has found are a little different from the usual ones.
From lips to face
Lips
- Air Lips
- Flat Lips
- Touch Balm
- Smoke Balm
- Lip gloss
Eyes
- Mascara
- Eyeliner
- Sweetdia
- Step Basic
- Sparkle Spot
Face
- Cushion
- Foundation
- Powder
- Highlighter
- Contour
- Sunscreen
Ameli’s answers are a little different
Not covering, butcolor that harmonizes with your own skin
Not only how it goes on —color made by predicting how it wears
Products and anAI service that break the mold
Rather than following a set method, Ameli questions received wisdom and solves makeup problems with products and an AI service that break the mold.
AmeliHeva is where that AI service lives as an online store. AI personal color and eye analysis find your shade among about 400 colors, and the result leads straight to the product.
Ameli draws inspirationfrom the voices of Newmeli
Discovering new possibilities togetherand opening infinite expression from a single color,proposing attempts that step outside the familiar frame
and delivering the answer Newmeli was looking for.
Milestones
- 1996
- Began developing color cosmetics with professional know-how
- 2019
- Reopened as Ameli Global with a new symbol and design
- 2024
- Pop-up store at The Hyundai Seoul
- 2025
- Pop-ups at Hyundai U-PLEX Sinchon and Lotte World Mall «SINCE 1996»